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This website states the following, "When the sun goes down, light it up! We have created the worlds first and only Illuminating BobberCork that attracts fish by sending light downward into the water up to 20ft." Our analyzers viewed that the web page also stated " The patent pending BOB-LIGHT prototypes were tested by anglers to ensure this product is durable and capable of attracting fish in a nighttime setting." The Website also said " The anglers not only had success attracting fish to their different varieties of bait, they also had success in catching all types of species." The website's header had bob-light as the most important search term. It is followed by bob light, boblight, and bob-lite which isn't as ranked as highly as bob-light. The next words they uses is boblite. light bob was included and will not be seen by search parsers.